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。作者將這些建議稱為“下一個最佳購物建議”(next best offer，NBO)。制定一個完善的NBO包括以下四個步驟。
??? 1.確定目標 許多公司在NBO行動上栽了大跟頭
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is a rare commodity under the best of circumstances; in areas that were completely smoke-free
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best-selling 20 packs would shoot beyond $15 on New Year's Day.
Susan Jones of British American Tobacco
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;It gives us the best performance in terms of how much material is required to protect the packaged
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(Best Buy，BBY)及沃爾瑪(Wal-Mart，WMT)的競爭致使其發展前景困難重重。
Buffalo Wild Wings
2010年營業收入：
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billion.
Because history is often the best guide, fiscal planners project this year's tobacco
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的微縮物，如寓言、田園浪漫景色和花卉。
Sharrow系列鼻煙指南
SP系列
Best SP鼻煙是威爾遜公司暢銷了250多年的鼻煙。它的基本香味是最好的煙葉的香味，
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;，茄衣是喀麥隆煙葉，茄套是尼加拉瓜煙葉，茄芯是尼加拉瓜、夏威夷的混合煙葉。達金雪茄的出品方是在線零售商百斯特煙草公司（Best Cigar
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claim the house cheeseburger is the best in the city.?The Bombay Club has been going strong here
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Montecristo size, was the best performer of not only the entire brand, but one of the finest cigars
