煙草在線(xiàn)據(jù)《便利店新聞》報(bào)道編譯　　隨著萬(wàn)寶路NXT的進(jìn)一步拓展和MarkTen電子卷煙的上市，奧馳亞集團(tuán)仍然看好傳統(tǒng)卷煙業(yè)務(wù)。

　　7月23日上午，在奧馳亞集團(tuán)的第二財(cái)季和2013上半財(cái)年的業(yè)績(jī)發(fā)布會(huì)上，總裁兼首席執(zhí)行官馬丁·巴林頓透露，今年7月，萬(wàn)寶路NXT陸續(xù)在另外的23個(gè)州上市，主要是在美國(guó)東部的各州上市。萬(wàn)寶路NXT是菲莫美國(guó)制造的萬(wàn)寶路黑盒系列的一個(gè)延伸品牌，特色之處在于擁有一個(gè)可捏爆的薄荷膠囊。該產(chǎn)品于去年秋季在美國(guó)2個(gè)州上市。

　　“萬(wàn)寶路NXT極受歡迎，是萬(wàn)寶路黑盒家族中一個(gè)非常好的延伸品牌，”他說(shuō)道。

　　巴林頓還表示，下月在印第安納州推出MarkTen電子卷煙的計(jì)劃正已步入正軌。他解釋說(shuō)，盡管奧馳亞的子公司——Nu Mark公司仍在開(kāi)展電子卷煙的營(yíng)銷(xiāo)計(jì)劃，但成年吸煙者和成年電子煙使用者仍是該產(chǎn)品的營(yíng)銷(xiāo)目標(biāo)，這在我們的營(yíng)銷(xiāo)活動(dòng)中可以看出來(lái)。

　　雖然奧馳亞是美國(guó)三大煙草公司——另外兩個(gè)是羅瑞拉德煙草公司和雷諾美國(guó)公司——中最后一個(gè)進(jìn)軍電子卷煙領(lǐng)域的煙草公司，但巴林頓表示，他對(duì)該公司能夠成功地讓消費(fèi)者接受MarkTen非常有信心。他強(qiáng)調(diào)，電子卷煙仍處于“發(fā)展初期”，這將是“一個(gè)持久的游戲?！?/p>

　　展望未來(lái)，毫無(wú)疑問(wèn)，今年下半財(cái)年奧馳亞將非常忙碌。巴林頓稱(chēng)，除了該公司的萬(wàn)寶路NXT和MarkTen計(jì)劃外，今年9月，奧馳亞還將把神韻（Verve）的分銷(xiāo)渠道擴(kuò)展到弗吉尼亞州的1200個(gè)商店，神韻是一種含有較少煙草成分的尼古丁設(shè)備。

Altria Expands Marlboro NXT, Preps for E-Cigarette Entry

　　The Altria Group Inc. continues to look beyond the traditional cigarette segment with its expansion of Marlboro NXT and the introduction of its MarkTen electronic cigarette.

　　During the company's second-quarter and first-half 2013 earnings call this morning, Chairman and CEO Marty Barrington revealed that Marlboro NXT rolled out to an additional 23 states this month, primarily in the eastern United States. Marlboro NXT, which is a line extension of Philip Morris USA's Marlboro Black, features a crushable menthol capsule. The product made its debut in two regions last fall.

　　"It has been very well received and is a nice addition to the Marlboro Black family," he noted.

　　Barrington also reported that plans for MarkTen's introduction into Indiana next month are on track. While Altria's subsidiary Nu Mark is still firming up marketing plans for the electronic cigarette, adult smokers and adult vapers (e-cigarette users) remain the product's target and the marketing campaign will reflect that, he explained.

　　Although Altria is the last of the big three tobacco companies -- along with Lorillard Inc. and Reynolds American Inc. -- to enter the electronic cigarette category, Barrington said he is confident the company will be successful in getting MarkTen to consumers. Noting e-cigarettes are still in their "early days," he said it will be "a long game."

　　Looking ahead, the second half of this year is sure to keep Altria busy. In addition to the company's Marlboro NXT and MarkTen plans, Altria will expand distribution of Verve, a tobacco-less nicotine disc, to 1,200 stores in Virginia in September, according to Barrington. Enditem