Hip-hop artists have a history with premium, handmade cigars, whether they’re smoking them in music videos or creating their own lines. Superstars Jay-Z, P. Diddy and Usher have even been featured on the cover of Cigar Aficionado. The next musician to get involved is none other than Nasir Jones, better known as “Nas.” He also goes by the nickname “Escobar,” which makes it no surprise he’s joined forces with Nicaraguan cigarmaker Escobar Cigars by Puros Privados.
嘻哈藝術家們有著廣泛的優質手工雪茄的使用歷史,無論是在音樂視頻作品中展現出來,還是自己參與創作自己品牌的雪茄。超級明星Jay-Z、P.Diddy、Usher都曾經出現在《雪茄愛好者》的雜志封面上。而下一位會參與雪茄行業的明星是納西爾·瓊斯,他更廣為人知的名字是“納斯”。他還有一個綽號叫“埃斯科巴”。所以他能夠和尼加拉瓜的雪茄制造商埃斯科巴雪茄公司合作就不足為奇了。
Nas, a Grammy Award winner from Queensborough, is officially becoming a co-owner of the cigar brand, which is quite new, having been rolling smokes since 2018. In his role, Nas plans to broaden the horizons of the boutique company by using his platform and advising on marketing tactics. He has also worked in numerous industries—with more than 100 companies—ranging from mattresses to financial technology.
來自紐約皇后區的格萊美獎獲得者納斯正式成為雪茄品牌埃斯科巴的合作伙伴,這是一個2018年創立的新品牌。在他的工作職責里,納斯計劃利用他的平臺來拓寬這家定位精品雪茄的公司的視野,并就營銷策略提出建議。納斯曾經參與很多行業公司的合作,大概有100多家,從床墊到金融。
The Escobar lineup consists of two all-Nicaraguan lines, Maduro and Natural. Each blend features the same vitolas, which include a 7 by 50 Churchill, 6 by 56 Double Toro Gordo and a 5 by 50 Robusto. The cigars range in price from $12 to $14.50, and come in boxes of 25.
埃斯科巴雪茄有兩條全尼加拉瓜煙葉產品線構成。馬杜羅版本、自然色版本。每個產品線都有一致的尺寸。包括50環徑、7英寸的丘吉爾,56環徑、6英寸的雙大公牛,50環徑、5英寸的羅布圖。這些雪茄的單支售價從12美元到14.5美元不等。每盒都是25支包裝。
"When the team at Escobar Cigars initially approached me, I was immediately drawn to the brand by the exceptional quality of their product,” said Nas. “This partnership with Escobar has been almost two years in the making and I am honored to be an equity partner with them. I am looking forward to growing this brand and to giving back to the local communities in Nicaragua where our tobacco is grown, aged, and hand-rolled into a premium cigar.”
納斯說,當埃斯科巴雪茄公司的團隊最初找到他時,他立即被他們產品的卓越品質所吸引。他和這家公司已經合作了兩年,他很榮幸以一種平等的地位和他們合作。他期待繼續發展這個雪茄品牌,并回饋尼加拉瓜當地社區。公司的煙葉是在那里種植、發酵和卷制的。
The company plans on releasing cigars just for Nas in the future.
該公司計劃未來為納斯推出同名雪茄。
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