譯者注：類似新聞在上周已經從哈伯納斯公司官網摘譯刊登，本次文章參考《雪茄愛好者》雜志的網站新聞。

正文：這一次哈伯納斯公司發布重大新聞時，既沒有召開新聞發布會，也沒有舉辦網絡發布，只是發布了一份新聞稿。據稱，古巴哈伯納斯公司2021年的銷售額超過了5億元，創下了歷史紀錄。

根據新聞稿，哈伯納斯公司去年銷售收入達到了創紀錄的5.68億美元，比2020年增長了15%。

公司聯合總裁伊諾森特·努涅斯·布蘭科（ Inocente Nú?ez Blanco）、路易斯·桑切斯·哈金迪（Luis Sánchez-Harguindey）表示，雖然新冠病毒還在持續，但是2021年的經營結果反映我們的道路非常穩健。去年，我們在全球地區實現了銷售優質雪茄超5億美元，創下了歷史紀錄，證明了我們的業務的巨大潛力。

目前西班牙是古巴手工雪茄的第一大消費市場。2020年，中國（含香港）曾經短暫排名第一。2019年，西班牙還是古巴雪茄的最大消費國。2021年西班牙重新成為第一。中國排名第二。隨后的是德國、法國、瑞士。

如果按照大洲來劃分，哈伯納斯公司的最大市場是歐洲，占了2021年營業收入的59%。亞太地區占16%，中南美洲占14%，非洲和中東地區占11%。

由于長達60年的貿易禁運，目前美國沒有進口古巴雪茄，而美國市場是全球最大的手工雪茄消費市場。

在零售業務方面，哈伯納斯公司表示，旗下160家哈瓦那之家和20家高希霸氛圍店的收入增長了3%，而1217家哈瓦那專家店和2465家哈瓦那之角零售店的銷售額增長了7%。

創下新的銷售業績紀錄的大背景是古巴雪茄全面漲價以及整個世界大多數零售門店缺貨。2022年每個國家和地區的古巴手工雪茄都在漲價，尤其是高希霸和特立尼達。這兩個品牌是哈伯納斯公司產品組合里最為獨特的品牌。無論在哪里銷售，都將和香港地區的定價保持一致，而香港是全世界古巴雪茄銷售價格最高的地區之一。

附參考文章：

There was neither press conference nor virtual announcement when Habanos S.A. released the big news this week. Rather, the worldwide distributor of Cuban cigars simply sent out a press release stating its sales for 2021 surpassed $500 million, what it said was an all-time record.?

According to the company, Habanos posted a record $568 million in sales last year, up 15 percent from 2020.?

“The 2021 results confirm the solid path we are on, despite the crisis caused by Covid-19,” said Inocente Nú?ez Blanco and Luís Sánchez-Harguindey Pardo de Vera, co-Presidents of Habanos S.A. “Last year, we surpassed the $500 million mark for premium cigar sales worldwide, an all-time record for the category and a testament to the enormous potential of our business.”

Helping to drive such growth was Spain, the No. 1 market for handmade Cuban cigars, according to Habanos. It overtook China—which was the top market for 2020—and regained its position as the largest market in terms of sales volume. China is now No. 2, followed by Germany, France and Switzerland.?

The largest region for Habanos sales is Europe, which accounted for 59 percent of 2021 sales volume. Asia Pacific followed in a distant second, with 16 percent. Central and South America ranked third, with 14 percent of sales and Africa and the Middle East stood at 11 percent.?

Due to the 60-year-old trade embargo, Cuba does not sell cigars to the United States, the world’s largest market for handmade smokes.

On the retail front, Habanos also stated that revenues at its 160 La Casa del Habano shops and 20 Cohiba Atmosphere locations were up 3 percent in 2021, while its 1,217 Habanos Specialists and 2,465 Habanos Point retailers showed a sales gain of 7 percent.

The announcement of record profits comes amid a comprehensive price hike of Cuban cigars affecting the entire world and a shortage of Cuban cigars at most retail locations. Prices for every handmade Cuban cigar in every market are going up this year, most notably for Cohiba and Trinidad. Those two brands, considered the most exclusive of the Habanos portfolio, will be uniformly aligned to Hong Kong’s pricing, no matter what country they’re sold in. Hong Kong is one of the most expensive markets for Cuban cigars in the world.?