煙草在線據(jù)《獨(dú)立報(bào)》報(bào)道編譯　　根據(jù)英國癌癥研究協(xié)會(huì)最新研究顯示，大多數(shù)英國成年人（84%）認(rèn)為兒童應(yīng)該受到保護(hù)，遠(yuǎn)離煙草公司的產(chǎn)品營銷。

　　五分之四的受訪人認(rèn)為煙草營銷對(duì)兒童有害，超過三分之二的人同意，醒目的標(biāo)志、包裝上色彩豐富而獨(dú)特的品牌標(biāo)識(shí)，會(huì)吸引更多的孩子。

　　在政府就“是否禁止獨(dú)特的卷煙包裝并強(qiáng)制煙草公司采用統(tǒng)一包裝，突出顯示健康警語”進(jìn)行公眾咨詢期間，YouGov公司進(jìn)行了該項(xiàng)民意調(diào)查，訪問了4,099名成年人。

　　健康活動(dòng)家認(rèn)為，卷煙包裝已成為近年來煙草行業(yè)的主要營銷手段，他們對(duì)時(shí)尚美觀的設(shè)計(jì)投資數(shù)百萬英鎊，以誘使兒童吸食自己的品牌。煙草業(yè)聲稱，提議的平裝法規(guī)是反商業(yè)的，并沒有證據(jù)表明平裝會(huì)對(duì)健康有益。

　　僅在英國，每年就有超過10萬人因吸煙死亡，國民醫(yī)療保健系統(tǒng)為此每年花費(fèi)至少50億英鎊。

Majority of adults think children should be protected from tobacco marketing

　　The vast majority of UK adults [84 per cent] think children should be protected from marketing by tobacco companies, according to new research by Cancer Research UK.

　　Four out five people believe tobacco marketing is harmful to children, while more than two thirds agree that eye catching logs, colourful and distinctive branding on packets make cigarettes more appealing to children.

　　The findings from the YouGov poll of 4,099 adults come during the government's consultation on whether to ban distinctive cigarette packaging and force companies to introduce standardised packets, featuring prominent health warnings instead.

　　Health campaigners argue that cigarette packets have become the tobacco industry's main marketing tool in recent years, leading them to invest millions of pounds in stylish designs in order to entice children into smoking their brand. The tobacco industry argue that the proposed regulations are anti-business, and say there is little evidence that plain packaging will produce health benefits.

　　Smoking accounts for over 100,000 deaths ever year in the UK alone, and costs the NHS at least ￡5bn annually.