煙草在線據《獨立報》報道編譯　　根據英國癌癥研究協會最新研究顯示，大多數英國成年人（84%）認為兒童應該受到保護，遠離煙草公司的產品營銷。

　　五分之四的受訪人認為煙草營銷對兒童有害，超過三分之二的人同意，醒目的標志、包裝上色彩豐富而獨特的品牌標識，會吸引更多的孩子。

　　在政府就“是否禁止獨特的卷煙包裝并強制煙草公司采用統一包裝，突出顯示健康警語”進行公眾咨詢期間，YouGov公司進行了該項民意調查，訪問了4,099名成年人。

　　健康活動家認為，卷煙包裝已成為近年來煙草行業的主要營銷手段，他們對時尚美觀的設計投資數百萬英鎊，以誘使兒童吸食自己的品牌。煙草業聲稱，提議的平裝法規是反商業的，并沒有證據表明平裝會對健康有益。

　　僅在英國，每年就有超過10萬人因吸煙死亡，國民醫療保健系統為此每年花費至少50億英鎊。

Majority of adults think children should be protected from tobacco marketing

　　The vast majority of UK adults [84 per cent] think children should be protected from marketing by tobacco companies, according to new research by Cancer Research UK.

　　Four out five people believe tobacco marketing is harmful to children, while more than two thirds agree that eye catching logs, colourful and distinctive branding on packets make cigarettes more appealing to children.

　　The findings from the YouGov poll of 4,099 adults come during the government's consultation on whether to ban distinctive cigarette packaging and force companies to introduce standardised packets, featuring prominent health warnings instead.

　　Health campaigners argue that cigarette packets have become the tobacco industry's main marketing tool in recent years, leading them to invest millions of pounds in stylish designs in order to entice children into smoking their brand. The tobacco industry argue that the proposed regulations are anti-business, and say there is little evidence that plain packaging will produce health benefits.

　　Smoking accounts for over 100,000 deaths ever year in the UK alone, and costs the NHS at least ￡5bn annually.